Epic Games Store APP
是一款经历了重新设计的APP。我保留了原有Epic商城网页端和桌面端的功能，并对其中的一些功能进行了迭代升级。
Type
Individual Project
Duration
3.5 weeks
Tools
Figma, Photoshop, Illustrator
Problems
Users' daily schedules have become more fragmented, leading to increased mobile device usage for checking game-related information.
Fragmented Time
The Absence Of Mobile Version
Epic Games Store lacks a dedicated mobile app. Users looking for a mobile app in popular app stores come up empty-handed.
My Design Priciple
Welcome to Epic Game Store！
Walkthrough
The three features listed will immediately impress users and arouse their interest in our Epic Game Store App
Sign Up
New users have multiple registration options. While we provide various methods, we encourage users to sign up directly with an Epic account.
Visual guides like color, size, and order have been used to subtly promote this.
Store Page
The app's primary screen, presenting diverse content like news and discounts.
Banner
Displays newly released games and those with significant updates
MEGA Sale
Highlights games with significant discounts during MEGA Sale events, placed prominently for visibility.
News Card
Delivers updates on the latest online game activities
Weekly Free Games
Offers two complimentary games every week, a distinctive Epic Game Store benefit
Top Seller
Showcases recently best-selling games
Pre-Purchase
Displays upcoming games available for pre-order
Search for Games
Filters
Users can set multiple criteria, including price, category, and platform, to efficiently find their preferred games
Game Details & Purchase Games
Wishlist
Allows users to add games for later browsing or purchasing
About Game
Provides a brief introduction and description
Ratings
Displays player ratings and reviews, guiding purchase decisions
Specifications
Lists computer requirements for the game
Purchase
Multiple payment options are available
*Unlike the PC version, our app enables wallet balance payments for added convenience.
Friends
In my redesign, I've significantly enhanced the Friends system.
The existing PC version of the Epic Game Store's Friends system had room for improvement in terms of functionality and visual presentation. Strong social features can encourage users to make more friends and engage more with the Epic Game Store.
My enhanced Friends system lets users check friends' online status, see in-game activities, send/receive friend requests, and share voice, text, or attachments conveniently. The visual design is now more user-friendly.
Library
Personal Statistic
View statistics for games you've purchased
A streamlined game library provides a user-friendly experience for browsing your personal game collection.
Product Activation
A new feature that simplifies game activation in just a few steps
Profile
Profile
Customize users' profiles
The redesigned profile page allows users to create unique profiles and share them with friends.
Trophies
Showcase users' top achievements
Highlight
Share memorable gaming moments
Achievement
Showcase users' gaming skills and experience
Design Process
Background: market perspective & users perspective
From a market competition perspective:
Epic Games Store has firmly established itself as a major player in the PC gaming market since its launch in 2018. It has achieved this by offering exclusive titles, free games, generous discounts, and by capitalizing on the success of "Fortnite." However, when it comes to a mobile app, Epic has fallen behind its primary competitor, Steam, which boasts a fully functional mobile app.
From a user's perspective:
The absence of a dedicated Epic Games Store mobile app has been a source of frustration for users.
As illustrated by a personal experience during the 2019 Black Friday Sale, I had hoped to swiftly purchase discounted games through a mobile app, only to discover that no such app existed. This inconvenience sparked the idea to design a mobile app for the Epic Games Store.
Research
This research serves a dual purpose:
Firstly, it aims to gain valuable insights from users, delving into their genuine opinions and expectations.
Secondly, it involves a comprehensive analysis of the existing features of Epic Game Store.
The findings from these surveys play a crucial role in validating initial ideas and providing vital guidance for the subsequent design phases.
"Ever since my junior high school days, gaming has been my primary way to relax during leisure hours. As one of the early Chinese users of Epic Store, I've been eagerly awaiting a mobile app that allows me to perform various operations, even when I can't access my computer easily."
Based on the results of offline interviews and online surveys, I designed the Persona and User Journey Map.
Information Architecture
Drawing from the insights gathered during both online and offline interviews, as well as the created Persona and User Journey Map, I developed the information architecture to effectively organize, structure, and label the content.
Wireframes
Before proceeding, I decided to conduct preliminary testing using wireframes.
Here are some wireframes I designed to illustrate various features and scenarios.
